I’ve spent the last two days refreshing our website. As much as I like to read, and write (obviously), I felt the sight was just to overbearing. I reduced the number of pages and tried to streamline the site to be more in line with our philosophy of simplicity.
The revamped site also is the first look as we start to focus our business. We’re evolving to focus on retail design, and specifically helping independent retailers. We feel that we have a lot of creativity, experience and resources to offer this growing market that has been previously underserved.
Since I removed a lot of content from the website, I didn’t want to just throw it out, so now if you look at the menu on this blog, you’ll notice a few new pages for you to read.
Maxims are our roadmap for how we conduct business. This page gives clients the chance to read what we stand for and what to expect from us.
In addition to our maxims, we operate with the ‘triple-bottom-line’ of people, planet and profit in everything we do. We are a business, and our goal is to grow into a world-class design firm. My hope is that in just a few years we grow into an awesome team of in-house talent that is having a hell of a good time designing really cool stuff, for freakishly great clients. In order to do that our compass has to point in the right direction. Being good socially aware, environmentally concerned, business people is going to assure our compass is giving us a bearing towards success. Check out the pages to learn more.
Please, if you haven’t already, think about your business and implement these sort of practices. I’ve got no problem if you want to use what we’ve written as a spring board for your team. And if you have any suggestions on how we can improve our roadmap, let us know.
Look for upcoming articles here that delve into these in more detail. Also we’ll examine how we can help independent retailers in preparation for GlobalShop 2014 in Las Vegas next month.
Thanks for your support.
President, Chris Weigand Design, LLC
Peninsula, OH, USA
Chris Weigand Design is a retail design consultancy based in northeast Ohio. We design and specify displays, retail graphics and retail interiors. We are also expert project managers and can source virtually anything we design. Retail experience is an extension of your brand and is the first touch-point your customers have with your product. Don’t leave anything to chance. Contact us today to give your brand a voice in the process of merchandising your product or service.