While at GlobalShop I did find time to go through and look at the various displays that were entered into the POPAI OMA award showcase. As a designer I am particularly interested in seeing what the latest and greatest displays look like, and how they merchandise products. Here are some of the ones that caught my eye, and why I like them.
Burts bees ventures beyond lip balm with this cosmetic display. A nice, compact brand ambassador without any over powering fan fare.
Joico haircare display features floating shelves of product and a nice size graphic area. The clean, black frame and surround allows the contemporary display to be secondary to the product packaging.
The two tier plastic shelves help the product to “float”. Nice brand detail on the upper tier of the shelf.
I’ve always been a fan of Post-It displays. This paint bucket display only furthers the idea that the product is more than a square piece of paper: color is important to the brand.
I didn’t see much of anything “new” in the temporary display area. This noodle display was somewhat playful and helped to showcase the product in a customer-attracting way.
This year’s crop of gaming displays are all very similar. Regardless the flat screen television, or rather the contents of the television, is the star; as it should be.
Product should always be the star in any display. Nail polish is well organized in this glossy temp display.
A playful way to display gift cards during the holiday season.
Anyone who tells you temp displays have to be cheap and boring is lying. This fragrance display is as nice as this author has seen. Plastic shelves allow the product to seemingly float. If you do this, just make sure the plastic is readily recyclable – it is a temp display after all. No need filling landfills with plastic just to sell something.
This seemingly temporary display features high end finishes and lights. Well done, but be mindful of recycling these components. Hopefully a system is in place to take these items back or recycle them.
Battery displays are evolving. This one does a nice job of using vac-formed body panels to provide a fresh look to the category.
Designed in our own backyard for a local NEOhio company, I really liked the merchandising on this Duck Tape fixture. Very well organized and speaks to the artful nature of the patterned products.
Not in the awards gallery, but these curvy aluminum stands caught my eye.
Another great nail polish display with awesome graphics everywhere. A real stand out in arena of staid cosmetic displays.
Finally someone organizes and plays up the fun of baked goods decorating. Nice color, header and plan-o-gram.
President, Chris Weigand Design
Chris Weigand Design is a retail design consultancy focused on helping retailers and product brands connect with guests. Our blog provides insight into the world of retail trends, design and our company. The contents of the blog are our opinion and perspective and should not be construed as an endorsement of any product, service or company. Visit us at www.chrisweiganddesign.com to find out more about our company and how we can help you with your next retail project.