It’s Spring, so that means nearly non-stop trips to Lowe’s for various and assorted supplies to complete all the projects we have back at the ranch. While there I came across this wonderful glove display near the bird food and doors leading outdoors. I just had to share it with you.
The look is super simple but highly effective. Sign panels organize the glove shopping experience by type or durability of product. It’s easy to shop because of the awesome iconography, color and plenty of visual negative space. Looking closely you notice the icons are die cut from 1/4′ board – presumably Sintra PVC. In this case it’s a good use of materials, assuming the display stays up year round and doesn’t wind up in a landfill. The natural shadowing and stand-off icons liven up the display. It looks upscale yet right on brand. Were Lowe’s to follow this visual brand language throughout the store they would definitely elevate their retail experience and separate themselves from the competition.
I also love the large format header with the bird house icons above.
Overall the display had be running over to it, and is easily seen from thirty or more feet away.