(This is the second of two reviews of cool projects we just completed for independent retailers. Visit us at www.chrisweiganddesign.com or contact us at email@example.com to find out how we can help your business with retail design services. I will update the photos once we get some good ones.
Hudson Fine Art & Framing
When Hudson Fine Art & Framing moved from a century old Georgian mansion across the street to an equally old former drug store it was an exciting new opportunity to strum up more foot traffic. We were fortunate to be tasked with helping organize their interior space with a couple of new displays.
First off we designed and made two moveable island displays. The displays would provide a backdrop for patrons looking into the windows of the store. The 4’x4′ units are light enough though that they can be moved around when more space is needed. Each features a wall panel and integrated hanging rail for wall art. The elevated base can display dimensional art products such as furniture or sculptures. Paint and stain that matches the rest of the historical space completes the look, and makes for a neutral presentation. Perfect for highlighting the wonderfully unique works of art that guests can view and purchase.
In addition to being a fine art gallery, Hudson Fine Art & Framing also caters to customers who need framing and frame restoration services. As is common in framing shops there are is a vast array of frame samples for customers to choose from. Most often these samples sit flat on a wall and take up a lot of space. Occasionally a spinner is out posted for frame samples, once again taking up precious space.
We were tasked with organizing the frame samples in a more efficient yet effective manner. The design we came up with is a one of a kind frame sample wall display, with page frames that can be browsed – flipped back and forth.
We started out by measuring the current square footage of the frame samples in the old store, and figured out that eight (8) two-sided panels would display the bulk of the samples currently in inventory. Each panel holds about 150-200 samples each. Overall the unit measures 66″ wide and about 90″ tall. The unit takes up a fraction of the wall space that would be needed if you spread that many samples out on a flat wall.
The unit consists of a lower base, upper wall unit and the page assemblies. We designed the frames and had Armstrong Products in Oklahoma custom make them for us – round tube frames with a black “carpet” wrap. The samples adhere to the panels with velcro. We fabricated the wood components in-house, finishing them in a walnut stain to match the rest of the store interior. The upper and lower parts of the display are bolted securely to the wall and the panels simply drop in.
In all my years of designing retail solutions, this one display is one of my favorites. It truly is simple and innovative. It also looks and functions great. All hallmarks of what we bring to the table as retail designers.
The client is so happy that we have plans of adding another, smaller display down the road to showcase additional frame samples.
Take the time to stop by and view all of the wonderful art at Hudson Fine Art & Framing. And be sure to check out their one-of-a-kind frame display.