North American Int’l Auto Show Roundup

We took the opportunity to visit the 2015 North American International Auto Show in Detroit, Michigan a couple of weeks ago. And I thought I’d share with you some of the things we found interesting there.

Auto shows are great venues to see the latest trends not only in-car design but also in color, textures, materials. And the cars are not the only attraction. For retail designers there are plenty of great displays and exhibits to get inspiration from.

If you can’t make it to Detroit, which is the premiere show in the U.S., visit one of the other big shows such as New York, L.A. or Chicago if you can. Otherwise find a show near you. The auto show in Cleveland is one of the largest in the country, and many of the cars and displays from the big name shows can be seen just up the road from us, here in Northeast Ohio.

Observations from Detroit:

  • hybrids and electric cards are becoming mainstream, and the design of their charging stations it unique opportunity for branding and design
  • matte paint finishes continue to trend. Volvo and Mercedes had a lot of matte cars
  • interactive kiosks were everywhere, even replacing the static info boards by the cars on display. (Also you can find them in car dealerships, by the way – was in a Jeep dealer this past weekend and they had kiosks all over)
  • the design of exhibits seemed heavy on hospitality with nice desks, benches and seating areas, including benches with tablets and headphones for listening to music
  • the Buick display stood out for its use of fine finishes and curves. Lots of curves and attention to details
  • great graphic design on display, both in exhibits and on cars
  • large video walls were prominently used. Infiniti,┬áScion and Chevrolet in particular. You could see through Chevy’s LED video walls.

 

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