This week I spied this wonderful organic seed display at Lowe’s, and wanted to share it with you.
The display is clean and simple, with a nice higher end feel for a temporary display. It looks well constructed. It even spins. I like the repetition of four panels to create the display, which keeps costs down. It was around six feet tall, and easy to shop.
The header graphics take up an appropriate amount of space, showcasing the brand, and “100% Organic” message.
The seed packets are well designed with a high-end glossy finish. Bright color graphics of plants and vegetables allow guests to quickly navigate the display visually. A great example of letting the packaging do its job instead of relying on fussy, and expensive supplementary wayfinding signage. The packaging also was unique for it’s “zip-loc” like closure. Sometimes you want to save seeds for future use. The closure is a brilliant addition to seed packets, which are usually paper and once they are open they’re exposed to the elements, or could get lost.
Note, in regards to organic seeds, it’s important that consumers purchase seeds that are free of neonicotinoids, a form of insecticides found in many commercially grown plants and seeds. The chemical is placed in the seeds and is subsequently in the plants that grow from the seeds. Neonicotinoids have been found to disrupt pollinators ability to navigate and ultimately survive. When buying seeds for your garden, we encourage you to purchase responsibly sourced seeds that are organic, free of harmful chemicals and are GMO free (i.e. non-genetically modified).
Chris Weigand Design, LLC does not endorse Lowe’s or the makers of these organic seeds, or their display. But we do support any effort to create a healthy and sustainable environment for ourselves, our children and future generations.