Looking to freshen up your retail or office space? While it’s great to hire a professional designer, and we’d love to help, that may not always be practical. But picking colors can be daunting, even if for a seasoned designer. So are some of my favorite tips to selecting a cohesive and effective color scheme for your space.
Different Colors, Different Walls
Accentuate the architecture of your space by highlighting a wall, walls, archway columns or other details with a different color or colors. The effect can be a subtle monochromatic approach, or paint an end wall with a pop of contrasting color for a more dramatic effect. If the space has windows, the colors will all change in tone, hue and shade to create a bona fide mood in your space.
Try a Monochrome Scheme
An easy way to differentiate rooms, or zones within an open area, or to tie together several smaller rooms is to pick one color for a space, and then select other tones of that color. Once again, if the light changes throughout the day, you’ll get a space that takes on a personality of its own. It also allows you to experiment with bold, or dark colors without them being overpowering. You can add color interest with furniture, art and accessories. Think of the scheme as a colorful blank canvas. How to do it:
Leverage a Free Color Pro
Every paint supplier provides color guides that make color selection a snap. For home interiors, I’m a fan of Sherwin Williams HGTV guides such as Global Spice. These companies employ color experts that take all of the guess-work out of choosing colors. You can mix and match to your heart’s content and there really no way to screw it up, so to speak. You can be as bold or subtle as you’d like. The best part is it gives you the confidence you need, and gives you more time to roll your sleeves up and paint.
Let your own brand be the guide. The most successful brands will play out in every touch point they have with guests or customers. Even if it’s your home – color says a lot about you and your lifestyle. Using these other tips in concert with your brand language you can create a very effective color story in your space. You’ll create a dynamic palette that will look and feel authentic.
It’s paint. It can be changed easily and inexpensively. If something isn’t working, change it. Don’t be afraid to do something bold. You can often times balance the colors of your space with furniture, accessories, and other details. A bright wall color can focus attention where you want it. A stark white interior can be just as effective as a monochromatic scene in setting the mood. Understand what you’re trying to accomplish and then confidently go communicate with color.
Yes, if you have the means to hire a design consultant, do so. We will help guide the process, provide insight and creative ideas that can amp up the experience (and allow you to focus on other aspects of your business). But if that’s not an option, I firmly believe that with the help of these tips you can create the experience you want for your space.
Chris Weigand is a professional designer specializing in retail displays, fixtures and interior spaces. He has over 20 years experience designing solutions for many of the largest brands and retailers in the world. Whether your project is a single store or 2,000 stores, his design consultancy will help you create an authentic, on brand experience for you and your guests. Contact Chris at 330-858-8926 or email him at firstname.lastname@example.org for more information.