CWD One PagerComputers and software are important tools for the work that we do. We model the things we design using computer aided design (CAD) software and produce renderings, sometimes photorealistic ones that are used to explain how something will look before it is built.

This past December we invested in a new liquid cooled PC based APEX4 machine from Boxx computers so that we could start running AutoDesk software. The software we’re running is 3ds Max which allows us to model up displays, fixtures and environments, map them and then create realistic renderings and animations for our clients. Adding this second machine and software, my wife and fellow designer Christine will now be able to help out when we need the extra capacity during busy times, or for projects that are best run on this system. This will free me up to focus on strategy, more involved projects and our business and clients more closely.

Our expertise is retail strategy and design, but to accompany this focus we’ve built a whole network of resources and capabilities that we can bring to bear, making life easier for our clients. We partner with other designers to bring additional perspective and resources. We have a vast network of manufacturers that can make anything we design, whether it’s one piece or a thousand. And we have all sorts of professionals we team up with for services such as engineering, photography, graphic design and copy writing. By bringing all of this together into one spot, our clients don’t have to manage everything themselves and they get just one bill in the mail. This is critical when you’re trying to grow your business today.

Here’s a recap of what we do:

  • retail strategy and design
  • research and trends
  • graphic design
  • interior design
  • product engineering
  • industrial design
  • project mangement
  • space planning
  • store planning / call center / reorder services
  • branding
  • copy writing
  • photography
  • interactive kiosk design and sourcing
  • global sourcing
  • packaging design
  • graphic visualization
  • presentation creation

At the top of this article is a photo of the latest marketing piece we created to share our new hardware news. We plan on rolling out more of these throughout the year to share with our clients and prospective clients. There will be a slight change in our own branding, moving away from the candy color marketing to more lifestyle imagery with simple single color branding, but with our good old logo form.

Also we’ll take some time to delve into each of the above services to explain more about what they mean and how we do them.



Chris Weigand is an industrial designer and retail consultant. His handy work may be found in over thirty-thousand retail doors across the world. Whether your product is new to retail for you’re in thirty-thousand doors, he and his team can help you out, and make your life easier. Contact him at 330-858-8926 or today.


2017 NAIAS Recap


Basic RGB

As has become tradition I drove up to Detroit for the North American International Auto Show last week. I really like cars so you don’t have to twist my arm to go to a car show. But I also take the opportunity to look at all the awesome pavilions, displays and design details throughout the show. And obviously the cars themselves have a lot of cool details as well.

As a courtesy to our clients, we put together a trend deck, which is basically several sheets summarizing the things seen at the show.

Color-wise, copper and electric blue were the hot colors. Copper was being used for detailing interiors, and coating a few exteriors as well. There were also copper details in the information desk environments such as mirror finish copper light fixtures, and laminate trim details. On the cars, copper could be seen in linear forms evocative of copper wiring in electric motors.

Speaking of electricity, electric cars are all the rage as manufacturers tool up for the forthcoming consumer demand for high mileage and eco-friendly transportation. Blue is the color of electric cars. Every car charger, electric car, and electric concept seemingly had an homage to the color blue, utilizing subtle and not so subtle uses of the color in paint, and lighting.

Museum quality displays were common too, as consumers focus more on one of kind features, and almost cottage like manufacturing vibes. Mazda played this up quite a bit with tools and material proudly displayed, evoking the idea that maybe these cars are hand built or at least hand designed out of raw materials and apprenticed craftsmanship.

There was plenty to see throughout the show, and while some was carryover, even those pavilions were freshened up for 2017.

Contact us if you’d like to learn more about what we saw at the show. Also if you’d like to accompany us to a future Detroit Auto Show or other event, let us know. We’d be happy to make arrangements to walk the show with you and exchange thoughts.


Basic RGB

Chris Weigand is an industrial designer and president of Chris Weigand Design, LLC a retail strategy and design consultancy located in Peninsula, Ohio. When he’s not fawning over the latest car trends, he’s helping clients make kickass impressions at retail. Contact Chris at 330-858-8926 or

Cafe, Not a Gas Station

Driving around I just noticed GetGo touts itself as a cafe and market first and foremost. Their website even says “cafe” in the name ( For those not in the midwest, Get Go is Giant Eagle’s chain of convenience store gas stations. For me as a consumer, their formula of offering gas discounts for grocery shopping at their parent stores, works to keep me coming through the doors and stopping to get gas. I like the convenience, as well as fuel perks, anywhere from three cents do a dollar or more off of gasoline. Plus GetGo locations offer free air for everyone, which in arctic northeast Ohio, is a necessity (cold air in your tires condenses and ultimately tire pressures are lower in winter…anyway…).

So I love that they advertise themselves as a cafe. While I’ve never used them in this manner, I do appreciate the market part of the equation, and obviously the gas part too. And as a designer I can appreciate how they communicate “hey, we’re not just a gas station”. Places like GetGo and competitor Sheetz  have raised the bar beyond the gas station to the point where they are the destination, and the fuel is an added bonus of convenience. Go into either of these chains and you find modern, clean stores with great coffee, ready to eat food, beer, wine and convenience items, as well as space to take a break for lunch or coffee if need be. Sheetz even has expanded awnings above its fuel filling stations that stretch to the front doors, almost begging you to step inside for something you need. (Please though, move your car first so other can fuel up). Both brands, GetGo and Sheetz are well positioned for a future in which petrol-only refueling is on the wane, and convenience and satisfying experience is at the forefront.

The world of driving and convenience is going to look a lot different in five to ten years, and at that foundation will be stores like these that focus on the customer instead of product.

What do you like about the evolution of the gas station?

Where do you think it’s headed with the advent of autonomous, and electric cars?

Share your thoughts in the comments below.


Article on Business Insider on Sheetz, if you’d like to find out more