“Buying Online, Picking Up In Store” Lockers Are Latest Tool In An Ever Changing Retail World

 

I came across Parcel Pending at Globalshop this year and was impressed with the quality solution they came up with in their storage locker product designed for “Buy Online, Pick Up In Store” (BOPIS). The idea is you buy something online, travel over to your local store, and pick up your item. All while avoiding as much human contact as possible (if that’s your thing).

It’s hard these days to appease our innate hunter gatherer human desire for instant gratification awoken by a world that has us hooked on easy online shopping and short shipping times. BOPIS addresses our need for getting our hands on tangible items ASAP. At least it does until drones start dropping boxes of on our porch. Taken a step further, these lockers allow consistent in and out service so you don’t even have to wait for someone to help you at the store.

To recap we have:

  • traditional drive to brick and mortar store, hunt and peck
  • buy online, free shipping, often next day
  • check store inventory online, buy online or in store, pick up in store
  • buy online, pick up in store (BOPIS)

These are the primary shopping methods today. Someday we’ll have (or may not have) drone delivery, 3-D printers in our homes, and / or no one buying stuff anymore.

And you know what else is out there, right now? Order a bunch of stuff online and someone else does the shopping for you: “Curbside Express”

What a fantastic time to be alive and living in the wonderful world of retail.

This brave new world of shopping will utilize every tool at its disposal, mix them together and continue to invent new ones. Some brands will carve a niche in just one area and others will look to leverage several tools in a bid to win the most market share. Online is a great niche for startups because the overhead is so low and reach is great. Brick and mortar is perfect if your brand has a service or needs to explain products in a tangible manner. Hybrids of both online and in-store is where most brands fall, in an attempt to capture their audiences, manage inventory and selection. Quite frankly most humans are programed to shop both ways today.

What I love about these storage lockers is they connect shoppers, in a tangible way, to the bigger issue of retail today: inventory and distribution. First they taught us to shop in a warehouse. But now with fast shipping, or these lockers, why even go to a warehouse? In a warehouse I still have to go up and down aisles and wait in line. Plus I’m usually accosted by someone asking for a membership card at the start of my visit. Suddenly every store is a warehouse / distribution center.

Take all the warehouse / distribution space in the physical store and efficiently package it, basically close it off from consumers. Consumers can buy all their commodity items online (deodorant, memory cards, baked beans, batteries, etc.) and either have them shipped to their homes or they can BOPIS them. Now use your retail real estate in one of three ways:

  1. Get rid of it, you just need lockers (or drones), right? Become a micro-distribution center for your brand, or all the brands (e.g. Amazon).
  2. Focus on experiences, customer service and product research with “store-in-store” experiences that tell your brand story.
  3. New hybrid shopping experience where all the commodity stuff is out of the way and you can focus on impulse buys, promotions, seasonal, cross merchandising or curated collections, etc. while either reducing footprint or having your building work harder for you

The possibilities are endless. I can’t imagine a world where we just buy stuff online. There will always be a need for multiple shopping methods because our needs as consumers as well as brands and products are all so different. Versatile products like these self serve lockers work to enrich our options as shoppers and give all retailers and brands a much needed tool to craft meaningful, relevant and convenient shopping experiences.


Chris Weigand is an industrial designer with over 20 years experience designing compelling, shopper focused retail experiences for over 200 different brands. 

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Wicked Cool Material Usage

I was at Best Buy the other day researching a project when I came across a couple new headphone displays that caught my eye. We’ve worked on plenty of these kinds of project, but I was really impressed with the use of unique materials. Why didn’t I think of that?

 

The Beats display used felt for the backdrop and head shaped headphone display mounts. Felt seems perfect for a headphone display since it resembles sound deadening material used in sound studios. We often talk about this material on these types of projects but never really came up with using it so nicely. The extruded look of the background is contemporary and pleasing to look at. And the use on the globe like “heads” is a fantastic, touch worthy detail.

Adjacent was a Skull Candy display with an awesome platform detail – stacked plywood and acrylic, below the headphone case display. Plywood is a great on brand material for Skull Candy, and the thoughtful way it was used in the display was well done.

These are two great brands to work on. Great products and brand stories, that give the retail designer a ton of room to do interesting, cool details and well thought out retail experiences. The use of these materials in these displays helps reinforce brand stories (sound story for Beats, authenticity and raw appeal for Skull Candy) while remaining playful and unique.

Wicked cool.

-Chris


Chris Weigand is an industrial designer with over twenty years experience designing retail experiences for over two hundred brands (including a few that sell headphones). Contact Chris today to have him help you tell your brand story at retail. 330.858.8926 or chris@chrisweiganddesign.com

 

3 Things I Like About LinkedIn(‘s Office)

While eating my Honeycomb® cereal and enjoying my coffee this morning I caught up on some of the trade mags I have piling up. In the June 2018 issue of Contract magazine I came across an article on the LinkedIn NYC office that M Moser designed recently. It’s a really nice looking office, with well thought out details throughout.

There is a lot of good stuff going on in this office space, if anything maybe too much, but I’m okay with everything I read and saw in the article. Here are three things that particularly tickled my design fancy:

linked in office image 1

Color square dividing wall.

Most of the renovated office is actually food service for the employees. The various food stations have different themes based on NYC parks. And apparently the Highline Park themed one has this excellent translucent color square wall divider. I love to nod to the skyline that surrounds the park, and the colors were selected deftly; greens at the bottom with blue skies and purple buildings and / or flora. I love the idea and it was executed well. The wall adds a perfect pop of color in a purposefully muted space.

Linked in office image 2

Extra long lamp cords, artfully arranged on the walls.

I think I’ve seen this before, but I still like it no less. In the article’s one photo they show overhead lams with purposefully long cords. The cords are arranged artfully on two walls to create modern wall art. I love the double duty of the cords acting as art which also negates the need to add another “thing” to the space in order to avoid blank walls. It’s a touch that, while may seem impractical and inefficient to some, actually kills two birds with one design stone thus being the very definition of efficiency. It also speaks to attention to detail both in design and everyday work life – a subtle reminder all can benefit from.

linked in image 3

Full size chess board on carpet tiles (presumably).

Last is the fun, life size chess board made out of (what I’m assuming are) carpet squares. Why didn’t I think of that? Only downside is it’s virtually impossible to discuss work during a chess match if you’re doing either right, I feel. That’s probably the point. Keep your mind sharp, while taking a break from helping people network.

Kudos to M Moser, LinkeIn and Contract for creating and sharing this project with the world. It’s a design feast of all the details that can make a work space delightful, engaging and appealing.

-Chris


Chris Weigand is an industrial designer and retail design consultant based in northeast Ohio. He may be contacted at 330-858-8926. All magazine images are borrowed from the June 2018 issue of Contract Design Magazine