2017 NAIAS Recap

MORE THAN CARS

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As has become tradition I¬†drove up to Detroit for the North American International Auto Show last week. I really like cars so you don’t have to twist my arm to go to a car show. But I also take the opportunity to look at all the awesome pavilions, displays and design details throughout the show. And obviously the cars themselves have a lot of cool details as well.

As a courtesy to our clients, we put together a trend deck, which is basically several sheets summarizing the things seen at the show.

Color-wise, copper and electric blue were the hot colors. Copper was being used for detailing interiors, and coating a few exteriors as well. There were also copper details in the information desk environments such as mirror finish copper light fixtures, and laminate trim details. On the cars, copper could be seen in linear forms evocative of copper wiring in electric motors.

Speaking of electricity, electric cars are all the rage as manufacturers tool up for the forthcoming consumer demand for high mileage and eco-friendly transportation. Blue is the color of electric cars. Every car charger, electric car, and electric concept seemingly had an homage to the color blue, utilizing subtle and not so subtle uses of the color in paint, and lighting.

Museum quality displays were common too, as consumers focus more on one of kind features, and almost cottage like manufacturing vibes. Mazda played this up quite a bit with tools and material proudly displayed, evoking the idea that maybe these cars are hand built or at least hand designed out of raw materials and apprenticed craftsmanship.

There was plenty to see throughout the show, and while some was carryover, even those pavilions were freshened up for 2017.

Contact us if you’d like to learn more about what we saw at the show. Also if you’d like to accompany us to a future Detroit Auto Show or other event, let us know. We’d be happy to make arrangements to walk the show with you and exchange thoughts.

-Chris

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Chris Weigand is an industrial designer and president of Chris Weigand Design, LLC a retail strategy and design consultancy located in Peninsula, Ohio. When he’s not fawning over the latest car trends, he’s helping clients make kickass impressions at retail. Contact Chris at 330-858-8926 or chris@chrisweiganddesign.com

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