I <3 Pet Store Signage

An impromptu stop at my local Pet Supply Plus reminded me of how much I love simple graphics. And pet stores, with their categorization by pet type is a no-brainer for fun icon driven way finding graphics. Other chains such as Petsmart and PetCo are just as adept at this. It makes shopping for pet supplies, and pets for that matter, more fun in my opinion.

In PSP they use simple one color (plus white) graphics with pet icons and simple copy such as “CAT”. In a world with overwrought design direction it’s refreshing to see something so simple make it to retail, creating a pool of calm in what would otherwise be a visually clamorous environment.

Breathe.

Ahh…

The store also had a cool community themed endcap, which presumably is customized based on each store location. DO THIS IN YOUR STORE!!! Our research shows that people want a better sense of community in their lives. This endcap is just an example. Do what is right for your store and your community…a coffee desk, amp’d up bulletin board, in-line display…inside…outside…but do something to break away from the big-box photocopy mode.

Lastly I’ll pick on all retailers for a minute. There was a neat Kurgo display that obviously someone spent a lot of great effort and money on, only to be marred by a bunch of repetitive paper call outs on the scanner plates. I don’t know what the answer is but please why do we have to do this. Maybe an extruded price strip across all the hooks and alternate between price and a “new” callout. Maybe don’t use white on the callouts, maybe black or chocolate to match in store, or blue or orange to match the brand. This is 100% just me though and my need for organization and simplicity. So don’t get too worked up over it.

The Kurgo display was pretty rad though with its subtle topographical easter egg on its shroud that keen eyes will delight in discovering. I’d love to find out how they did that (both made it and got it past the bean counters).

I love chain pet stores as a source of inspiration, especially for graphic design and way finding. Think about including them in your pool of resources for inspiration on your next brand or retail project.

And you can always pick up some food for your furry friend while you’re at it.

-Chris


Chris Weigand is a retail experience expert, lover of simple design solutions, and a cat person. His views are his own and he receives no compensation for give products, brands and retailers a shout out. Where he and his firm do get compensation is from bring awesome retail solutions to you. Contact Chris today to discuss your needs – store interior, store within a store, pop up, displays, fixtures….he and his team can help your brand create delightfully awesome retail experiences. 330-858-8926 or chris@chrisweiganddesign.com

We Love The Glove Signs At Lowe’s

It’s Spring, so that means nearly non-stop trips to Lowe’s for various and assorted supplies to complete all the projects we have back at the ranch. While there I came across this wonderful glove display near the bird food and doors leading outdoors. I just had to share it with you.

glove-sign-at-lowes

glove-display-detail-lowesThe look is super simple but highly effective. Sign panels organize the glove shopping experience by type or durability of product. It’s easy to shop because of the awesome iconography, color and plenty of visual negative space. Looking closely you notice the icons are die cut from 1/4′ board – presumably Sintra PVC. In this case it’s a good use of materials, assuming the display stays up year round and doesn’t wind up in a landfill. The natural shadowing and stand-off icons liven up the display. It looks upscale yet right on brand. Were Lowe’s to follow this visual brand language throughout the store they would definitely elevate their retail experience and separate themselves from the competition.

I also love the large format header with the bird house icons above.

Overall the display had be running over to it, and is easily seen from thirty or more feet away.

Well done.